Last year Coca-cola collaborated with Karl Lagerfeld, the creative director of Chanel, to develop an exclusive design for Diet Coke based on Mr. Lagerfeld’s trademark style.
This year he’s back creating not one, but three signature bottles for Diet Coke. All three bottles feature Mr. Lagerfeld’s instantly recognizable silhouette and are numbered one through three to make them true collectibles for any fashion forward female.
Karl Lagerfeld not only designed the bottles for the Diet Coke Limited Edition Collection by Karl Lagerfeld, but he also shot the campaign featuring models Coco Rocha Heidi Mount and Jeneil Williams.
On the campaign, here’s wait Mr. Lagerfeld had to say: "It's exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love."
Did you know?
In certain countries, the term "diet" is not used to describe low-calorie foods and beverages. In these countries, there is Coke/Coca-Cola light. The sweetener blend used for Coke/Coca-Cola light is formulated for each country based on consumer preference.